FOUNDER'S STORY

Arriving with a small carry-on of swim & yoga wear to partake in 10 days of rest and healthy recuperation on Tulum’s coast, the seed for crescent bleu was planted. On this solo trip to Tulum in 2013-- (it was literally Bikini Bootcamp), Anastasia White discovered the peaceful freedom of retreat and focusing on self and nature. 

Anastasia has extensive design experience in the establishment and growth of numerous women’s clothing labels spanning a variety of premium and discount department store private brands, media & online commerce, as well as boutiques. Throughout her fulfilling career in the industry, Anastasia would reflect on notions of self-care & fashion industry practices which were unsustainable for the global self. Her wanderlust brought her to many places where her fashion sensibilities were influenced by local culture and a need for swimwear that fit a variety of purposes. In these travels, she discovered her passion for swimwear design.

With a renewed, expanded sense of what it means to care for self, Anastasia put personal practices in place and began to make moves on creating a brand rooted in sustainability and mindfulness of our global, communal, and material resources. In 2019, a sourcing trip to Bali led to a dream partnership that allowed her to merge her passion for premium quality design and sustainability.

“Any quotes? Spend some time thinking and make it memorable”